(616) 450-9765
214 W Main St SE, Caledonia MI 49316
Stop the insanity of starting again on a Monday and build a body - and a lifestyle- you love, for good.
-Eren S
...You’ve tried every diet, only to end up stuck in the same cycle of losing and regaining the same 10 pounds.
...You know what to do, but just can't seem to do it long enough to get results.
...You want to eat healthy, but you get so burnt out on deciding what to eat that you default to what's easiest- while the vegetables liquify in the crisper drawer.
...You are tired of pretending everything is fine while
the candy wrappers in your car door tell a different story.
...You feel uncomfortable in your own skin and just want to feel really good about yourself again.
If you're anything like my clients, you're confident and capable in most areas of life—except when it comes to fitness.
From the outside, it looks like you have it all together, but inside, you wake up thinking about your weight, promising yourself
today you'll "be good."
You're exhausted from feeling puffy, frustrated that your clothes don’t fit right, and tired of letting food and the scale dictate your mood.
You've tried every diet, put in the effort, and still—nothing sticks. The truth? You don’t care about having a six-pack.
You just want to feel good in your body, wear the damn bathing suit without second-guessing, and say yes to social events without feeling self-conscious.
And guess what? That doesn’t mean you’re incapable of success.
It just means you haven’t learned the right skills to navigate this... yet.
For women who are ready for a complete transformation.
This 12-week, high-touch coaching program is for women who have everything figured out—except fat loss.
You’re capable. You’re successful. But your body just isn’t responding the way you want. That’s where I come in.
With over a decade of experience in nutrition, fitness, and behavior change I’ll help you break free from the dieting cycle, lose the weight for good, and build a lifestyle that actually works for you.
Completely customized nutrition strategy (no one-size-fits-all plans)
The program is highly intuitive and completely tailored to you and your needs.
Customized training program and nutrition plan for optimal fat burning
Private coaching & high-touch accountability
Proven Mindset & behavior change coaching to break old habits
Ongoing adjustments to optimize your results
Tips and strategies to help you change habits and mindset around creating a sustainable healthy lifestyle.
Private App: everything you need delivered through your own personal account on our app to keep it simple and concise.
4 one-to-one coaching sessions to keep you on track and moving forward.
Weekly check-ins.
Live weekly group coaching via Zoom and connections with other women on your same journey.
Private community for ongoing accountability, support, and motivation
Investment varies based on level of support.
Flexible payment plans available
Spots are limited. Flexible Payment Plan Options Available.
They hand you rigid rules about what you can or can’t eat, expect you to ignore how you're feeling, and don’t consider your actual needs, preferences, or day to day life.
Maybe initially you lose a little weight or feel a bit better, but long-term? It’s the same endless cycle of mental gymnastics, and the changes never stick - which is why you find yourself always starting over on Monday.
The truth is that if it was just about hitting your protein target or knowing what to eat, you wouldn't need a coach. You could get that from Google.
Here’s the truth: You can keep doing what you've always done—jumping from diet to diet, following the crowd, and ending up in the same frustrating place three months from now.
Or you can choose something different—something that actually works for you
.
The BeStrong Project isn’t another cookie-cutter weight loss program, a grueling early-morning bootcamp, or an $8/month app that you forget about after a week.
It's the missing piece of the puzzle.
Most programs focus solely on fitness and nutrition. But if that were enough, wouldn’t you already have the results you want?
This goes deeper.
We tackle the real barriers that have kept you stuck—your mindset, habits, and subconscious patterns—so you can make lasting changes without feeling overwhelmed.
This isn’t about making fitness your entire life. It’s about making it fit into your life in a way that finally feels doable.
Because the hardest part of weight loss and maintaining healthy habits isn’t just knowing what to eat or how to work out.
The biggest struggles come from how you handle stress, setbacks, and overwhelm. That’s where I come in.
Make small, sustainable changes—just 1-2 things at a time—so that by the end of 12 weeks, your habits and mindset have transformed
without it feeling like a battle.
Identify and rewire the subconscious patterns that have been keeping you stuck through a
proven behavior change journey.
Get real accountability and personalized support—we’ll figure out what works for you, together.
Learn how to navigate life’s challenges—stress, work, family, vacations—without falling off track.
Work with a coach who actually cares. I’ve been where you are. I know what it’s like to feel uncomfortable in your skin, to start over again, and to wonder if lasting change is even possible. But I also know exactly what it takes to break free—and I’ll be with you every step of the way.
This process is about more than just following a plan—it’s about building habits that actually stick, no matter how chaotic life gets. Instead of forcing you into a rigid routine, we create a flexible approach that evolves with you, so you’re always supported exactly where you are.
I don’t just hand you a plan and expect you to follow it. I teach rather than tell. I guide you toward your own answers, so you gain the confidence and skills to navigate fitness and nutrition long after our time together.
With over a decade of experience in nutrition, fitness, and behavior change I’ll help you break free from the dieting cycle, lose the weight for good, and build a lifestyle that actually works for you.
The program is highly intuitive and completely tailored to you and your needs. Completely customized nutrition strategy (no one-size-fits-all plans).
Personalized Nutrition Guidelines based on your preferences, needs and goals.
Customized Behavior Change Game plan to help you tackle challenges like inconsistency, emotional eating and self-doubt.
Private coaching & high-touch accountability
Weekly Check-Ins + Coaching + Accountability with in-depth feedback from me.
Proven Mindset & behavior change coaching to break old habits.
Ongoing adjustments to optimize your results
Private App: everything you need delivered through your own personal account on our app to keep it simple and concise.
Unlimited text and voice messaging support via the Coach Catalyst App.
Private community for ongoing accountability, support, and motivation
Investment varies based on level of support.
Flexible Payment Plan Options Available.
Spots are limited.
Please note that by booking this call, you’re not committing to anything. It’s just an opportunity for us to connect, answer your questions, and see if we’re a good fit.
Video Testimonials
"It was so much beyond what I expected and was everything I needed."
- Jessica
"I didn't think I could do what I did, and I couldn't have done it without her."
- Lynn
"She's supported me in a way I didn't know I didn't have."
- Natalie
"I can't thank Kristin enough for everything she's done for me emotionally, mentally and every other way and helping me get my confidence back."
- Eren
Testimonials
“I was lifting, running, doing spin class, and many other workouts but I didn’t start to see any progress until I met you”
Nicole
I have come so so far leveling up my fitness by working with her for less than 6 months. The accountability is something I need. Her knowledge and ability to create well-rounded accessible programs for her clients (from all walks of life) is incredible.
Natalie
Kristin is really gifted at what she does. My life is better for having worked with her.
Hilary
Kristin is a no-BS strength coach helping women break free from diet culture and build bodies (and lives) they actually love.
Fat Loss & Strength Cheat Sheet
214 W Main St SE, Caledonia MI 49316
© 2025 Kristin Johnson Fitness
Terms and Conditions | Privacy Policy